BlueFreeway is an independent global digital and interactive marketing communications company. The company was established in October 2006 and listed on the Australian Stock Exchange in December 2006 as BLU.
BlueFreeway offers a suite of end-to-end, internet and mobile marketing solutions, to advertisers and publishers. The company has developed a unique approach to delivering its services through an integrated consultancy, a multi-patented common delivery platform (blu.), and best of breed creative and technology skills.
Today BlueFreeway supports over 1,500 clients in all continents through its blu. platform and has offices in Australia, Chile, China, France, India, Italy, Japan, Spain, Thailand, United Kingdom, and the United States. In a very short period of time, BlueFreeway has assembled a portfolio of 25 digital and interactive marketing specialists companies in all continents and now supports its ever growing client base with over 540 employees.
blu. a world first marketing platform
blu. is a platform developed specifically for the marketing professional as a single interface to manage a diverse suite of digital and interactive marketing solutions.
The blu. platform enables advertisers and publishers to collaborate with internal teams and external suppliers on the development and analysis of digital marketing campaigns – from strategy to design, mobile and email campaigns, search engine optimisation and marketing, as well as analytics.
Strategic Consultancy
As a conglomeration of marketing services companies – all best of breed within their specialisation - a key differentiator of BlueFreeway is its core consultancy practice, supported by strong competencies in enterprise solutions, analytics, mobile, data mining, SEO/SEM and creative design.
This consultancy is the client’s one touch point, regardless of the number of portfolio businesses utilised to support the client’s marketing strategy and program.
BlueFreeway offers a network solution to marketing, where open collaboration and peer production between portfolio groups are incentivised and coordinated by the central consultancy. We believe our model is a world first, where a client’s marketing team has the vehicle to more effectively manage multiple vendor relationships, implement and integrate deep analytics while also ensuring the business remains at the knowledge forefront of marketing applications and intellectual property.