Email marketing is an effective online communication tool which BlueFreeway regularly implements in acquisition, retention, traffic driving and relationship building campaigns.
Email campaigns can be highly targeted by demographic and profiling information which enables your campaigns to get in front of your relevant target market and encourage an immediate response. Due to the flexibility and high response rate, we recommend that email marketing be a consideration for any online campaign.
Email Marketing has a wide application including the following:
- Send targeted emails in an acquisition or traffic driving campaign
- Deliver an email newsletter to your clients and prospects
- Up-sell and cross-sell to your existing clients
- Stay top of mind with your prospects
- Ask for feedback and information from your clients
- Keep your website users and members informed of changes and updates
Like any tactic, email marketing needs to be well planned and BlueFreeway can assist you in the strategy and implementation of any database or email campaign.
Email Tools
BlueFreeway provides marketers with sophisticated tools to manage your email databases, broadcasts and reporting all from a web based application. Our tools allow you to be in control of your campaigns giving you the full flexibility to edit, target and broadcast campaigns when you need to.
In addition to this, our email platform does more than email alone - it allows you to employ a range of channels all through the one user friendly interface. Plus you can add value to your database with built in advanced profiling and targeting tools.