Mobile phones are a ubiquitous part of all our lives. Mobile penetration is more than 96%, but importantly, more than 60% of all mobile phones are less than a year old, with 45% owning a multimedia-type handset capable of accessing the Internet or checking email. No other digital medium is as personal and critical to our day to day lives as mobile.
BlueFreeway, through market leaders like Communicator Interactive and eHound, is the market leader in mobile marketing and technology. Mobile communication channels include SMS campaigns (inbound and outbound), kiosks, mobile content delivery, event based activity and location based services.
More specifically, BlueFreeway is in an advantageous position to provide its partners and clients with solutions across the entire mobile marketing spectrum, including:
- mobile strategy
- creative and production
- access to premium billing (PSMS)
- mobile games
- mobile Internet development
- platform and implementation solutions with carrier-grade platforms, and
- mobile analytics - the cornerstone of BlueFreeway's continuous improvement philosophy.
Mobile marketing is also a key technology in the race to address a plethora of customer issues caused by the fragmentation in location search and in delivery channels. Mobile locators, for example, have the ability to manage data from a single source, or database, then publish content across multiple digital channels like web, SMS, IVR and 3G (and optimistically 4G!).
Customer interaction via the web or call centre, for example, is a scenario where the application of mobile technology can add tremendous value during critical customer touch points.
Replacing static, state-based on a web page or lengthy periods waiting on-hold with a mobile proximity search for points-of-sale, for example, not only delivers the necessary information but can be accompanied by value-adding information like maps and opening hour information. This makes mobile a highly efficient and far more relevant customer channel.
In fact, with simple SMS or phone number triggers placed in almost any context, customers are able to receive text and multimedia information in a variety of formats. This not only promotes sales and the brand but makes the selling process more engaging and entertaining for the customer. Equally important, the business is receiving almost real-time feedback on campaign and operational activity.
BlueFreeway, more than any other digital marketing group, knows the value of mobile marketing. Let us introduce you to some of the best people and technology in this increasingly important touch point with your customers.