BlueFreeway offers leading expertise in search engine optimization (SEO) and search engine marketing (SEM). Our team offers clients the latest in website marketing strategies designed to maximise website exposure on search engines globally.
BlueFreeway provides a full range of services including Pay Per Click (PPC) campaign setup, management and reporting, keyword phrase research and selection, algorithmic search engine optimisation (SEO) services, rank monitoring, link building and directory submissions.
The BlueFreeway specialist search team includes Chris Dimmock, who is widely accepted as a leader in the search engine marketing and optimization field. Chris speaks regularly at search conferences as well as providing expertise for a number of professional bodies. He is a regular moderator and contributor to search engine blogs and forums.
Our search experts understand the need to work with your business needs; we build our recommendations around what works for the client rather than a rigid set of rules. We work closely with web design agencies to ensure websites are built with search engines in mind right from the start; this approach limits the amount of work required to optimize web sites after substantial design work has been completed.
BlueFreeway Search Marketing Services
Building optimised search marketing content pages:
Keyword research: Researching and testing phrases people actually search on, from databases of actual search results, by reference to a lexical database, and researching your competitors.
Page optimisation: We can build W3C compliant pages, which are easily spiderable, and optimise them for your selected target phrases.
Rank checking ('ensuring prospects can find you') for targeted phrases:
We can provide search engine position analysis services in order to check your nominated pages for inclusion, check rank position, and report for selected phrases on selected major engines.
If you aren't ranking highly - you won't attract the prospects. Search engines can change their algorithms at any time, and implement new filters. We need to monitor the results to ensure that current pages are achieving consistent, respectable rankings across major search engines.
Paid Inclusion Search Engine & Directories - submission of new pages; and Pay For Inclusion submission management and reporting:
BlueFreeway can manage the Pay For Inclusion (PFI) process on your behalf, setting up your account, submitting your pages, substituting new marketing pages for out-of-date marketing pages wherever possible and provide reporting for traffic delivered by page from the PFI engines.
Link strategy, and link popularity building:
BlueFreeway can provide advice and recommendations on your current linking strategy (both internal and external links).
Monitoring strategic directions of search engines & directories:
BlueFreeway can provide presentations on the current state of play in the search engine/ directory marketplace, and can conduct inhouse presentations on search engine positioning strategies. We are constantly monitoring the industry, and can report on major industry and player changes, strategic directions, and identify new opportunities within search engines & directories for our clients.
Monitoring competitor activity where it infringes your brand:
Some companies, who aren't as ethical as you might be, have been known to use other peoples trademarks and brands as both trigger words for Pay Per Click advertising campaigns, and on their pages (usually with a javascript redirection). We can monitor your core trademarks in search engine marketing campaigns, and advise when your competitors are trying to hijack your brand online.
PPC Campaign management & reporting:
BlueFreeway can setup, and manage, the auction based Pay Per Click (PPC) GoogleTM AdwordsTM, and Overture TM Sponsored SearchTM process within your company budget, on your behalf. We can configure your PPC campaigns, select appropriate trigger words, monitor costs and keyword bids, write AdwordsTM and Overture TM copy, maintain and retire campaigns. BlueFreeway provides a monthly report on costs & traffic, with weekly email budget & performance updates.